11 Ways To Decrease ‘Bounce Rates’ & Increase Traffic On Your Business Website

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Anyone who owns a business website wants a continuous stream of traffic. This can be achieved to a great extent by digital marketing tactics and other means at hand like Google Ads, local search engine optimization (SEO) and social media marketing (SMM). However, this simply does not cut it because simply getting users to visit is not the ultimate aim. You want customer engagement by mode of purchase, signing up for newsletters, filling a form or asking for a demo. These activities undertaken by the user are termed as ‘conversions’ which is the ultimate goal of a business website.

Unfortunately most of the users on your website are not staying long enough. They simply ‘click away’ or ‘bounce off’ in the first few seconds. This problem can be handled by tweaking your website in different ways. You might need professional advice or expert website design services that can find out the loopholes and help you in fixing them for good.

We have compiled a list of 11 major reasons why visitors on a website may ‘bounce off’ and we have gone as far ahead as suggesting you the solution for these problems that keep recurring.

Let’s get right to them without wasting any time:

Reason #1: Your website fails to gain user’s interest.
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According to research, it takes only a 20th of a second for a user to decide whether to continue on your website or click away. Clearly, such a short time of forming opinions demands an appearance that makes the first impression. It can be achieved with strong design, visual elements and neat, presentable website layout conforming to the basic principles of design like color scheme, white spaces, balance and typography.

Reason #2: A visitor doesn't know or understand who you are.
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A large number of websites don’t display their brand name, logo etc clearly. The description of the company or what you do is also important here. Not putting out this info clearly can frustrate users and force them to bounce away. A clear and informative ‘hero’ image or banners with relevant text lets the user know who you are and what you do.

Reason #3: Your website may be slow loading/responding.

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Check your website speed with a speed checker application. Ensure that the pages and components load quickly and there are no crash landings for any links or malfunctioning pages ending on error messages. A smooth website with no crashes, broken links or errors provides users a seamless experience that they like. Compress images, try to reduce the size of the website.

Reason #4: The user thinks your site is outdated.
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Almost 4 out of 5 web users think that an outdated website is a serious put-off. The users want updated and current info and if your site is the same as it was 5 years ago, then you’re basically inviting trouble and not traffic. Maybe it is time for a website revamp/redesign or simply updating the data or your details might do the job for the time being.

Reason #5: Confusing navigation and lost users.
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A muddled up navigation can frustrate the user ultimately causing them to click out or bounce away. Create a website that has a logical and organized structure. This will make it easier for the users to browse through and find what they came looking for with ease and convenience. No page of your website should take more than 3 clicks to reach.

Reason #6: Your website performs poorly on mobile devices.
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60% of visitors access the internet on their mobile devices and if the website is not mobile friendly, you stand a chance of losing traffic and prospective customers. Provide a good UX (user experience) for mobile users. This can be accomplished by a responsive design, smooth navigation, buttons that are easily clickable and simplified forms for convenient data entry.

Reason #7: ‘Not secure’ warning to site visitors.
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More than 60% of users will abandon your website if they get a not secure warning and it is right if they do so by all means. Switch to https to make sure that the user's data is secure and they are not scared to browse through your website. Security is an essential part of gaining visitor’s trust.

Reason #8 Complicated website content for users.
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Your content may be simple to read but if it is cluttered, the user will not read through after the first few lines. The language should be simple and text must be balanced with images and visuals along with white spaces. Use legible font for headings, text, subheadings etc. to mark them out distinctly. Make your content easy to skim through so that the user can get the relevant info without reading through the whole thing.

Reason #9: Lots of popups and annoying ads.
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In a survey, 73% people said they dislike pop-up ads, 70% disliked mobile ads, and 57% people disliked ads that play before content gets loaded on the website. Digital marketing is good but the number of ads must be limited. Ensure that the ads on your website do not murder and destroy the overall user experience.

Reason #10: Key information is not displayed clearly.
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A user visits your website for a specific reason. Make sure that this information is easy to find. Don’t hide or bury it in a corner on your website. Include ‘about’ pages, talk about your company, leadership and services. Always include NAP (name, address and phone number) details on the website. Place your email and phone number in such a place where it can be easily located.

Reason #11: Your website doesn’t deliver on the promised claims.
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If a user visited your website via a link that promises a sale or an ongoing offer but doesn’t find it on the landing page, it could be disastrous for the user and also for you. Always live up to the promises and claims that you make in your PPC (Pay-per-click) ad campaigns and social media posts. It reflects poorly on your image if you make false promises or claims. Don’t try to trick the customers, they are smarter than you.

All the problems and solutions that we discussed above are of a recurring nature. There is no permanent ‘forever’ solution and these things must be checked upon from time to time. Write your comments or suggestions below. We would love to hear from you.

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