In today’s digital world, it is crucial for all businesses to have an impressive presence in the web world. However, just because your business has a website does not mean that your targeted customers will automatically be drawn towards it. For this, you have to make your website stand out on the web world. Although, there are endless conventional and affordable methods available for business promotion, these traditional marketing methods are severally restricted by geographical boundaries. But when it comes to Digital Marketing, it has a global reach to the audience. Internet marketing is the marketing future across the globe with exceptional perks.
Reaches More People: Nowadays, almost all the internet users have accounts on all social media channels like Facebook, Twitter, Instagram etc. Majority of these users visit their social media accounts on a regular basis. In the latest studies, it has been confirmed that an internet user on an average spends two to three hours daily on social media. They use social media not only to interact with friends or for entertainment, but also to check online ads to make purchasing decisions. In fact, about 30% of buyers share their purchase experience on Facebook or Instagram, especially when they are very happy with the products.
On that note, when you implement social media marketing strategies, you start to realize payoffs in the form of increased web traffic, improved loyalty to your brand, increased sales and better customer experience.
Big Support for Small Businesses: It is really hard for small companies to compete with big brands. Because such brands usually invest millions on marketing and reputation management. But when it comes to small or local businesses, funds crisis is the main issue. And this is where internet marketing comes as a savior.
Internet marketing allow small businesses to market their products & services at the global level within very small budget. Digital Marketing professionals help such businesses to hold top rank on the web world, in ways similar to big brands.
In fact, some of the internet marketing mythologies are available free of cost. For instance, it costs you nothing to make your business page on social media sites and stay connected to your potential customers online. Moreover, you can use numerous marketing free tools like free website builder and free email marketing to market your products & services.
More Targeted: Let’s take an example here. When you publish an ad in any fashion magazine it reaches millions of people. But are those millions of people your targeted customers? The answer is definitely no. A particular fashion magazine may have only 50 to 60 % readers including college going girls or male readers.
Moreover, you have to pay a good amount of money for this type of traditional advertising. This is where online marketing proves its mettle by allowing you to easily focus on specific kind of customers. You can run multiple ads online to target different kinds of customers without spending so much. With online advertising, you can target customers according to their buying habits, needs, demands, budget and more.
There is no need to show same ads thousands of times over a short period of time. You can modify and update your digital ads very easily in no time.
Target Customers at an Individual Level: With email marketing, you can be hyper-personalized to target customers. Most customers these days prefer businesses that use mails to communicate with them. This makes customers more confident about the services & products these companies offer.
However, customers are more likely to open and read mails that are segmented. Segmentation reduces unsubscription rates by round 7 to 10 %. In fact, by sending segmented mails to the customers, you can increase your conversion rate by almost 40%.
So with email marketing, you can increase your sales, drive more website traffic and expand your business. You can also send information and updates about the offers & discounts that you are currently providing to the customers. This is the best and free method of focusing on targeted audiences.
Great Analytics: When you run an add on television, you can not determine its influence on the customers. But when it comes to Digital Marketing, you can analyze many things about your ads like whether your targeted customers actually saw it or not, liked or commented or shared it with friends and others.
This analysis report also helps you to get answers of questions like:
You can use any free software like Google Analytics or any paid tool to get idea about such questions.
Easy to Scale on Budget: Just like all other marketing methods, there is an initial investment required to start with Digital Marketing. However, you can easily scale your marketing funds, according to your budget. In fact, you can change your campaign plans & cost on a frequent basis as your business grows.
Better ROI: As email marketing is free, it has the highest ROI of any marketing method. According to the recent studies, it has been proved that a business can expect approximately $30 revenue for every $1 spent. Furthermore, many well reputed companies are claiming an ROI of $60 on $1 spent.
However, to get full benefits of email marketing you need to deliver updated and highly relevant content to your subscribers’ inboxes.
Line-up With Customers’ shopping Behavior: Today about 80% people check online reviews to get idea about the products they want to purchase. In the latest study, it has been proved that about 30% of customers purchase products after reading good reviews on the internet. Having said that, encouraging customers to write positive reviews about products and services makes sense. Here, it’s important to know that when asked for feedback, most customers share good reviews. When not asked, only unhappy customers share their experience.
How Customers Prefer Being Reached: Most of the people hate ads that pop up annoyingly when they open any website. In fact, about 20% of people use ad blocker software to prevent such ads. Many prefer to visit websites that force them to go through commercials.
Customers are very smart these days and want relevant and updated information that can help them make informed decisions. They want to purchase products from brands that sell exactly what they demonstrate on their commercials.
Internet marketing has numerous ways through which relevant & updated information about products and services can be shared with targeted customers.
Incorporate Marketing With Mobile Technology: According to the latest survey, mobile transactions are constantly increasing with each passing day. But today customers are not using their mobile phones just for buying products. Instead, they are now using them for checking & posting products reviews, communicating with customer care, or taking selfies at stores. Not every business knows but customers should not be stopped from taking selfies at stores because these selfies become a promotional opportunity for these business.
Also, a business website must have a mobile version. Reason being, it certainly improves online presence of website.
Although, these are very effective Digital Marketing strategies to implement and promote the business as well as reach the audience, there are more smart strategies. What are you waiting for? Go ahead with these recommended tactics and surpass your competitors.