Outshining the competition in the web world sounds unrealistic without having an impeccable website design. Even top brands swear by giving it all to their websites for they know their web presence can turn the world upside down for them. It goes without saying that business site is cornerstone in deciding the web image of some company.
Some people picture a beautiful website in their minds when asked for imagining a good website. But that is not the reality. Of course, a good site should have the elements that make it look visually appealing. But besides this or we can say, more important to this are a list of things.
No matter yours is a service site or an e-commerce, you have to take care of below given things right from the time of drafting a blueprint:
There can be nothing more disappointing then your site getting bounces; design can be the main culprit behind the same. It is elementarily important to gain attention from your target audience. Website failing to gain attention can make the visitor leave the site instantly. Google Analytics measures this for websites as bounce rate. The lower this rate, the better it will be for your company. Good design coupled with interesting content keeps users engaged and inform you about your products/services too.
Once you have succeeded in making visitors stay on your website for a while, it is time to develop their trust in your business. There can be various ways of making them think positively about your company. However, the best ones include display of real customer testimonials and accreditation. Inclusion of such things makes your audiences think highly of you. Another important thing that fosters customer trust is having a professionally built logo for your business. Websites that have contact details make them genuine parties in the eyes of prospective customers.
Pondering what could be the next after engaging the visitors and winning their trust? Well it is a no-brainer. Every business would like to close the sale as it is the ultimate goal of having a website for that matter a business. Push your visitors gently towards the closing. Yes, it is obvious that you are there to sale but don’t expect your customers to work in favor without even asking them.
Incorporation of call-to-actions is very important but even more important is to don’t impose CTAs. It should all come in a flow. After all, nobody likes to be dragged down towards anything.
Remember to pursue efforts to ingrain these elements in your site in the same order.
After getting acquainted with the basic functions your site should be performing better. Always remember it is a marketing platform waiting for your efforts to be explored completely.
Before your office people look at your website, it is imperative that you get the best web visual appeal for your enterprise. Imagine your website to be a newspaper front page and prepare a bullet list items you have on it- the name of paper, the main headline, the sub-headline, article, image, more articles, contact information.
Instill each one of them on your website. It is true that incorporation of aforementioned things is imperative but more than that it is significant how clear you are in their placement and use. It should not look clumsy or blank either.
Strike out a balance between over and under-utilization of space to please viewer’s eyes.
Businesses often make this mistake of telling out the world what their offerings are. Understand you have more than enough competition for these products or services of yours. Tell what different you do. It is every bit worth telling your target audiences about the benefits they would get while associating with you.
Believe it or not, benefits are more relatable than the offerings. Don’t hesitate in elaborating your services from the user point of view. Instead of dental care services, if a professional dentist outlines the benefits like keeping the shine and strength of your teeth intact, it will be much more impactful.
You may have a little or no idea of this but fact of the matter is longer pages convert better. It is not the right place where you have to give concise information. People want to know more about your business that is why they are here, searching for more information. But at the same time, you have to ensure that the information provided is not in a narrative format.
Keeping it short gives a wrong impression to people that you don’t have much to tell about your business and offerings. Keep your customers at ease by including case studies, other social proofs. This works really well for all businesses but produce wonders for selling high-ticket items.
There is nothing wrong with subtle use of call-to-actions but you can make better use of them by multiplying the action. People generally don’t buy at once you should ensure that the place an order button is right there when they made up their mind. There is no way they are going to scroll up the pages for finding the single call to action. At the same time, it holds great significance to use call-to-actions that stand out.
Without images the website looks dull and boring. Guess what! Stock photos do no good to it either. These are not only generic but overused to such a great extent that they make your website appear as an inferior one, straightaway keeping your business image at stake. With the use of real photos, you can provide the sense of individuality to your business site. Create a decent imagery for your website gallery, even if you want to use stock photos, go for the least common ones.
The potential in a website is immense, what all it takes is the right skill set of a web designer or web design company for transforming your dreams into reality.